By: Banner Stand editorial
A brand, it may not be replaced! Supermarket is the people into the supermarket’s non-branded products can be arbitrarily replaced. So, do Farm, we must do the brand with the use of Retractable Banner Stands in the POP.
First, the branding with Retractable Banner Stand is a powerful weapon to shield the opponent’s
Agricultural products into the supermarket, but also face more intense competition, there is no foundation for the brand’s products may be replaced at any time. Hebei’s “Farm” has been implemented for more than a year, but the benefit of the “local food” became a supporting role, there are some well-known brand of “foreign food”, especially in Shandong cuisine had become a hero.
Second, branding with Retractable Banner Stand as POP is the game of weight with the supermarket
Agricultural products into the supermarkets, agricultural enterprises can do is high quality, low prices to attract consumers to trust the role of the supermarket brand is not associated with agricultural enterprises. The high cost of supermarket, agricultural enterprises and agricultural enterprises must continue to squeeze the competition between the profits of agricultural enterprises, and only brand to become the first company to protect its own weight. Only consumers know and trust the brand of agricultural products, agricultural enterprises have the ability to lead their own destiny. As the Master can use the Carrefour brand influence and the game, no brands and small brands can only be left to exploit the same supermarket.
Also, Wal-Mart, Tesco and other supermarkets are leveraging the Farm, to develop its own brand, which is not a good agricultural enterprise information, if the agricultural enterprises can not train a mind of their own in-depth consumer brand , the market will soon be occupied by supermarket brands, agricultural enterprises can be reduced to Weirenzuojia position.
Third, branding with Retractable Banner Stand is bigger and do in-depth support
With brand support, the deep processing of agricultural products have a foundation for the development, expansion of product lines to radiation in the high-end market, get rid of low-price competition and improve profitability. For example, in Shouguang, vegetables exported after processing, the price immediately turned several times. Shouguang Vegetable companies see the market, and is vigorously developing and export projects; mushrooms XIXIA origin of the famous, large kitchen Zhongjing develop the deep processing of new nutritious and delicious mushroom sauce Zhongjing category, product value has increased significantly.
Read more: Using Retractable Banner Stands in agricultural branding