Using Retractable Banner Stands in agricultural branding

A brand, it may not be replaced! Supermarket is the people into the supermarket's non-branded products can be arbitrarily replaced. So, do Farm, we must do the brand with the use of Retractable-Banner-Stands.com POP Display.

First, the branding with Retractable Banner Stand is a powerful weapon to shield the opponent's

Agricultural products into the supermarket, but also face more intense competition, there is no foundation for the brand's products may be replaced at any time. Hebei's "Farm" has been implemented for more than a year, but the benefit of the "local food" became a supporting role, there are some well-known brand of "foreign food", especially in Shandong cuisine had become a hero.

Second, branding with Retractable Banner Stand as POP is the game of weight with the supermarket

Agricultural products into the supermarkets, agricultural enterprises can do is high quality, low prices to attract consumers to trust the role of the supermarket brand is not associated with agricultural enterprises. The high cost of supermarket, agricultural enterprises and agricultural enterprises must continue to squeeze the competition between the profits of agricultural enterprises, and only brand to become the first company to protect its own weight. Only consumers know and trust the brand of agricultural products, agricultural enterprises have the ability to lead their own destiny. As the Master can use the Carrefour brand influence and the game, no brands and small brands can only be left to exploit the same supermarket.

Also, Wal-Mart, Tesco and other supermarkets are leveraging the Farm, to develop its own brand, which is not a good agricultural enterprise information, if the agricultural enterprises can not train a mind of their own in-depth consumer brand , the market will soon be occupied by supermarket brands, agricultural enterprises can be reduced to Weirenzuojia position.

Third, branding with Retractable Banner Stand is bigger and do in-depth support

With brand support, the deep processing of agricultural products have a foundation for the development, expansion of product lines to radiation in the high-end market, get rid of low-price competition and improve profitability. For example, in Shouguang, vegetables exported after processing, the price immediately turned several times. Shouguang Vegetable companies see the market, and is vigorously developing and export projects; mushrooms XIXIA origin of the famous, large kitchen Zhongjing develop the deep processing of new nutritious and delicious mushroom sauce Zhongjing category, product value has increased significantly.

Do the three elements of the brand to seize

The markets of agricultural products from low streaking into the supermarket, only to do with the brand's condition. Successful development of agricultural enterprises in order to brand, a good grasp of the three key elements.

The first elements: build brand value with Retractable Banners

To bring the brand to give the product more lucrative premium space for the current homogenization, low-level competitive agricultural products, build brand value the importance of self-evident. Blessing to that point from the four force quickly build brand value.

1, grab origin, become products of the brand commons private land. Origin of agricultural products to many famous local characteristics, such as: Baiyangdian duck, Yangcheng Lake hairy crabs, vermicelli, West Lake Longjing tea and so on. Origin for agricultural products, consumer benefits are recognized. Therefore, if the origin of the advantage into brand value, branding it as the most important method to find the code. A "vermicelli, creating a big dragon," so long Big became the representative of vermicelli, dragon big fan for many years in China, ranked first in market share of fans, is the fan industry is currently the only national brand. Many consumers think that Longda Group in Longkou it.

2, looting process, local products exclusively accounted for. Traditional remedy, features technology that many century-old brand, especially the flagship. If the "special process" according to the existing, will also become the most competitive brand value.

Belongs to Beijing Quan Ju De Roast Duck, duck Yurun how to do? Blessing to help the rain run the first mining history resources, Yurun duck named "Paradise nineteen" Beijing Roast Duck. And refining the Royal secret duck "five royal Law," Royal secret system 500 years since then, so that "Yurun" grilled duck flew up.

3, looting culture, characteristics and culture to take home. Five thousand years of splendid culture, a feature of every product are all stories. The story behind the brand is local characteristics and cultural enrichment. 20th century play of economic, cultural play the 21st century. To seize the party culture is also important to build brand value agricultural methods.

Shanxi Qinzhou millet Group to tap history, thanks to seize the Emperor Kangxi loved to "four famous rice," the first history of the spread of consumers quickly get the attention and recognition; White House to facilitate fans by means of clever excuse, "White House high note, "the local cultural heritage and good reputation in Chengdu, consumers Aiwujiwu.

4, grab the standard for the followers circuit. The highest state is doing business as the standard. As the standard in the industry, most companies tend to have a say. Different standards for agricultural products, the standard becomes more important. Standards are not only pollution-free, green, organic three fixed target, companies have to learn the times, and modern consumer practice.

Zhongjing mushroom sauce with "300 mushrooms, 21 kinds of nutrition," the digital standard, to quantify nutrient content, occupying the minds of consumers quickly realize, the followers of the backward mushroom sauce for strong strategic defense.

The second factor: brand image with Flying Flag Teardrop Banner

Product packaging not only protect and carry a "container", also has a very important function of marketing communications, good packaging will speak. However, at present most of the packaging of agricultural products is relatively simple, rustic, let alone spread function, the brand image. This package is difficult to establish a distinctive brand image, can not attract the attention of high-end consumers.

First, the small package, so that the product stride forward. Accelerated pace of life, convenient small package edible agricultural products can change, carrying, storage deficiencies, breaking the old pattern of open market competition, as packaging trend. Arowana first to use a small plastic bucket (5L) to package edible oil in the oil industry made a big brand, to become the dominant small-package edible oil; Prairie Xingfa the lamb to fine segmentation, processing, standardized small package, Sales network expanded rapidly.

Second, the quality of foreign-based, higher value added products. Common in the marketing of agricultural products is an issue, without refinement, standardization, brand promotion, sticking to the original ecosystem, and even "naked", a sense of low value. Packaging can improve product quality feel. Fengyuan food Huai River people to put into the gift selection of grains, the price for bulk grains of Mo and hope; "Deqingyuan egg" the packaging of information rather than more complex, the demands of safety and health of the brand to get maximum publicity, has become the first brand of eco-eggs.

Third, innovative packaging, highlighting the differences. To enhance brand awareness, significant differences must be limited to "performance" out. Existing packaging products, almost all of plastic, porcelain, plastic bottles three, both of these packaging materials or design, most are too old, can not form an effective guide for the consumer, it is necessary for innovation force of the Department.

The third element: giant Retractable Banner Stands to seize the consumer mind

The key is to make the brand popular, to seize the minds of consumers of resources. Media diversity has changed the path of our past and traditional communication methods, to build the brand of agricultural products, not only through traditional media, but also with other media and more paths.

First, the use of the terminal, not only in supermarkets to sell products. End-product sales is not just a place, or the branding of the new media and channels. Supermarket itself is a rare terminal media, enterprises must take full advantage of this resource, to maximize the effect of branding.

If the shop put a roll up, the store hung a hanging flag, it seems a lot more points, but not on a scale not effect! Targeted single means to break through the mental barriers of scale and easier to operate . Zhongjing mushroom sauce before the Spring Festival, devoted to 100 000 small balloons, look in the crowd save the big shopping malls and outdoor activities to form a mushroom sauce brand landscape.

Secondly, an occasion of public relations, enhanced media attention. Entrepreneurs to a wide field of vision, based on to lofty. The corporate brand marketing, integrated into national, local government and industry actions which, good integration of local government, industry organizations, experts and scholars, media, marketing, outside the brain, and so a variety of resources, not only can greatly reduce the costs and risks, but trust in the best endorsement. Currently, the Farm is a high degree of government and the media attention the event, take advantage of this opportunity, can make the brand quickly gained. In addition, public service, news and other topics, but also can play a better dissemination of results.