"Don't Glam Tobacco"
the 411 on tobacco glamorization
what is "Don't Glam Tobacco" about?
"Don't Glam Tobacco" is what we call our effort to get the entertainment industry to stop glamorizing tobacco use in movies, music videos and TV programming. The entertainment industry unrealistically makes tobacco use look cool, sexy, tough and fun and is proven partially responsible for getting kids started on smoking.how serious is it?
Very. Eighty percent of US movies released between 1999 and 2003 included smoking: 90 percent of R-rated films, 80 percent of PG-13 films and 40 percent of PG or G films.why does it matter?
If our favorite stars smoke, we are 16 times more likely to have positive attitudes toward smoking in the future. Tobacco glamorization results in 1,070 kids picking up the habit everyday. One in three will die from it.Kids are influenced by Hollywood! It's no secret that kids model what Hollywood stars wear and do-like Ashlee Simpson's studded belts, Ashton Kutcher's trucker hats, Terrell Owens' army fatigues, Carrie Bradshaw's spiked heels with jeans. We model behavior in the same way. Somebody's gotta' look out for our little brothers and sisters!
what do we want done?
We want smoking de-glamorized and OUT of youth entertainment.Hollywood already considers violence, sexual situations and language in its ratings for audiences of different ages. Yet, tobacco kills more than all of those COMBINED. We want the entertainment industry to take smoking-the number one cause of preventable death in the U.S.-as seriously as it takes offensive language. We want it out of movies or, at the very least, given an "R" rating on films with tobacco use. We want MTV to remove tobacco use from its regular programming and refuse to show music videos with excessive tobacco use.
