First impressions remain embedded in the mind for a long time. Because of this, it is vital for brands to create a positive buzz that’s relevant to their image. When at a trade show, exhibitors must grab customers’ attention with impressive banner stand displays and well-trained staff members. Signage, lighting, graphics, and location are some of the essential elements that should be given special attention to make strong impressions during trade shows. Both startups and established brands should consider these reasons to make a great first impression and attract more potential customers.
Purchase Decisions at Trade Shows
According to a recent survey, around 46 percent of purchase decisions are made by the mid- and senior-level executives while attending trade shows. The majority of visitors at trade shows come for product demonstrations, so having a way to show your product at a show can help to make a good impression and positively impact executives’ purchase decisions.
Value Delivered by Tradeshows
The majority of exhibitors feel that the value delivered by trade shows in terms of customer interaction, instant feedback, and connecting with relevant business partners is not given by any other marketing channels. Successful exhibitors use a combination of colorful graphics and engaging content designed on fabric banner stands to create a strong first impression when launching new products or services. This increases the foot traffic by your booth and captures the attention of potential customers, making your time at the trade show valuable.
Trade shows are effective for creating awareness about a brand and its products over a wide and diverse audience. Research shows that nearly 88 percent of exhibitors participate to raise awareness and make impressive debuts of new products. Nearly 77 percent of executives that visit these venues to see new products shortlist new suppliers based on product demonstration and impression created by display and booth staff. Having a thought-out trade show display and knowledgeable staff members will increase brand awareness and help you research more customers.
When regular trade show attendees were asked about the success rate of their trade show investment, nearly 70 percent stated they participate to get prospects and new leads, and around 50 percent of visitors ask businesses to send representatives to their office. The cost of meeting a new prospect at a trade show versus meeting at a prospect’s office is almost half, so creating a positive first impression is very important to getting those sales leads at a lower cost.
As the old idiom says, you never get a second chance at a first impression. This is true in life as well as business. Having a positive first impression will help you gain more leads and potential customers, maximizing the benefit of your next trade show and helping to grow your business.